M D M 3.0
Master Data Marathon 3.0

3 pm CET / 10 am EDT Virtual Event
September 29-30, 2021

  • Hours


  • Speakers


  • Participants


  • Value



The Master Data Marathon is BACK for the third time!

MDM Master Data Marathon, is the one and only Marathon on all things Master Data and on how to advance in your digital journey. A truly global event featuring the most inspiring data stories the world has to tell, moderated by the one and only, Scott Taylor, the Data Whisperer.

One World. Regardless of where you are, this virtual event targets and unites all Countries regardless of the time-zones.

One People. We are ONE. The pandemic made it even more clear that we are on the same boat, facing similar challenges, trying to stay human and stay in touch with one another despite the obstacles that physical distancing obliges us to endure. The MDM unites us all. 

One Data. Data lovers know that already. Regardless of your company, your locations, your industry, the journey to elevate Data to a strategic asset is what unites us all. Master Data is the foundation of Digital Transformation, and whether your organisation is trying to win customers, improve efficiency or just take it to the next level, this Marathon will give you 24 hours of content, inspiration and practical lessons on how to make that happen. 

Are you a data lover? This is THE Marathon you've got to run for. 

Read more

Why should you join?

A collaboration between ThinkLinkers and Scott Taylor - The Data Whisperer, born out of love for Data Storytelling and knowledge sharing, we’re excited to present the MDM - Master Data Marathon.

Watch Scott as he gives us a few of the 
many reasons to be part of the Marathon!

MDM like you have never heard or seen before, in a Master Data Marathon of 24 hours with global Data thought leaders, influencers, practitioners, end-users and solution providers. Join the Marathon for every Data lover today, and get ready 
for a memorable event that educates, entertains and inspires.



  • Data Storytelling 
  • Data Governance: From Data to People Focused
  • Become a Master of Data
  • Data Quality
  • The Human Dimension of Master Data
  • Know Your Customer
  • Data Driven Decision Making
  • Offensive vs Defensive MDM Strategies
  • Rollout of Data Domains
  • Business Value of Data
  • AI and MDM
  • Driving Decisions with Data: Delight or Disaster
  • The Dangers of Dirty Data
  • Data Literacy
  • Supplier Master Data
  • Digital Transformation
  • Data Visualization
  • The Dangers of Data Hubris
  • Data Analytics
  • Staying Human in the Age of Automation
  • Soft Skills in Data Management
  • Enterprise Architecture
  • Data Strategy
  • The Human Dimension of Master Data



24 hours non-stop!
50 speakers.
High-energy and positive tone.
Moderated by Scott Taylor.
Q&A sessions.


Inspiring Data stories from the world's best
Data leaders and practitioners, fireside chats
and interactive panel discussions. All things
Master Data, curated and moderated
by ThinkLinkers and Scott Taylor.



Are you involved in Data?
We all are!
Whether you are a Master Data lover,
or you are from the Business side,
trying to get a grasp of how Data can help
you achieve your existing objectives,
this Marathon is for you.

Past speakers


Have you got a great service or
solution that can help the
participants to overcome their


24hrs Marathon Live Access.
Join the MDM 2021 and enjoy
unlimited access to the entire
24hrs Live, with interactive
Q&A, live chat and
valuable interaction.*

125 € + VAT


24hrs Live Access.
Access to the Recordings
for 9 months.
Presentations in pdf
Join the Marathon
and interactive Q&A
live and watch it again at your convenience. MDM - Master Data Marathon.

205 € + VAT



+45 65 74 12 37 info@thinklinkers.com

To find out more about our events,
view the agenda or partner with us,
please contact us or fill out the form.

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Voice of our

Great variety of speakers representing different levels of MDM maturity

Dupont Nutrition & Health

Well chosen subjects. Well selected speakers and sponsors. Great location.


Very well organized and amazing ThinkLinkers staff! Thank you.

The Linde Group

For me this event was very relevant! Being new in the Master Data World, it was really intresting to hear about all the different approaches within governance, change management, solutions and etc. Good and interesting speakers.


A very relevant conference with many good speakers. The setting with the limited number of participants gave good opportunity to interact both with speakers and other participants

Maersk Drilling

It was a very informative and useful event for us! It was good to meet people in the same field but from other industries. Good to know that more people struggle with the same things as us.

Pon Equipment and Pon Power

Good topics, good in showing different perspectives of the MDM in different business environment

Coca-Cola HBC

The conference was very interesting and productive. The atmosphere was great thanks to limited number of the guests. I was able to meet specialists that helped me with my actual questions.

Terumo Europe

Very well organised event with a good mixture of talks and people. Great open and interactive atmosphere with like-minded people.


As always great and of up most value. Fun & interesting. Great exchange opportunity.

Sartorius Stedim Biotech

Well organized and from a content perspective invaluable! I believe this event will prove to be one of the most powerful enablers for the discipline that is Master Data Management. It gave me so much great food for thought and important insights, especially for our emerging demands as a business.

Chain IQ Group AG

As always very well organized! Great location, very good presenters/presentations! Good networking - a lot of "take away


A great event with real MDM experts sharing knowledge openly in a very well organized personal environment

Camelot Management Consultants AG

I have to say it was a really great event. I am used to big conferences but the MDM Thinklab is something special – good group dynamic and obviously well organized!

INEOS Styrolution

Thank you for the fantastic event - Master Data Marathon! Impossible becomes possible!


Super event, great speakers and content. Well done ThinkLinkers Team!


Overall this was a very worth while experience and delivered fantastically over a 24 hour period. It is the first of it’s kind that I have attended but won’t be my last. Congratulations to all involved on the delivery of a unique and exceptional Master Data Marathon.

Shaw Communications

I found the Master Data Marathon to be highly relevant to anyone involved in Data Management, Data Governance, MDM or data in general. The speakers were exceptional and the topics covered were excellently chosen to keep the attendees engaged.

Shaw Communications

Thanks for organizing the Master Data Marathon! The sessions they were very informative and useful!

Swiss Re

I wanted to say a big thank you for the effort that went into organising this event. I really enjoyed it and I can tell that everyone was really enthusiastic about Master Data. Thank you so much for inviting me!

Otsuka Pharmaceutical