7th MDM ThinkLab

22nd-23rd of October 2020 | Online

  • Days


  • Participants


  • Case studies

    Case studies

  • Roundtubles



The 7th MDM ThinkLab is the gathering for discerning Master Data Managers and enthusiasts who wish to elevate Data to a strategic asset.

Starting from the building blocks of successful Master Data, we'll move on to discuss Data initiatives linked to their business outcomes and how to build an internal data culture. Finally, we'll address Data as an enabler for Analytics, BI, AI, IoT and trending (sometimes hyped) new technologies.

The intrinsic message of the MDM ThinkLab is that success in digitalization can only be achieved if you get the basics right with Master Data.

Therefore, it is important, as data professionals, to be able to evangelise and communicate the value of data to the executives and to speak their languages and link their goals to your data initiatives.

One of the most valuable aspects of the MDM ThinkLab is our signature format that includes dynamic Q&A sessions, tailored round table discussions, group activities and networking breaks, which all together enables you to bond with other attendees, learn with and from them and come back inspired by the realisation that you're not alone in your Master Data journey.

We strongly believe in the people element of Master Data, as without people, culture, meaning, and intentions you have data for the sake of Data.

If you believe in collaborative learning and the importance to share and debate over ideas (to give meaning and substance to them), then the MDM ThinkLab is your must-attend gathering.

Pio Marolla

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  • The Event Rate

    The Event Rate

  • The Recommendation Rate

    The Recommendation Rate


    • Building blocks of a successful Master
      Data Management
    • Fostering a healthy Data Culture
    • Data Governance Maturity Models
    • Linking IOT, BI, Data Analytics to Master Data
    • Data Governance supporting the Business
    • Linking Master Data to strategic Business goals:
      a) Supply Chain
      b) Customer Experience
      c) Reducing costs
    • Centralised vs De-centralised
    • Data Governance in alignment with
      Data Visualization
    • Improving Data Quality to take advantage
      of new technologies
    • People and Master Data: building the right
      team and competences for the task
    • Providing a Business case for Master Data
    • Master Data: the foundations of a successful
      Digital Transformation Journey
    • Panel Discussion: Why do MDM initiatives fail?


    Professional and Meaningful Networking
    World-class Expert Presenters
    Intimate Environment
    Interactive Discussions
    Benchmarking Sessions


    Our agenda reflects the most crucial
    topics in MDM today. The program
    is developed and researched by ThinkLinkers
    in collaboration with senior practitioners
    and thought leaders.



    Master Data Management
    Data Governance
    Data Quality
    Enterprise Information Management
    Information Management
    Enterprise Architects

    Our speakers


    Have you got a great service or
    solution that can help the
    participants to overcome their


    Participation for 2 days
    Conference Material
    Lunches & Refreshments
    Certificate of Participation
    ThinkLinkers' Gifts
    2 500 €


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    community of professionals.

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    +45 65 74 12 37 info@thinklinkers.com

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    Voice of our

    Great variety of speakers representing different levels of MDM maturity

    Dupont Nutrition & Health

    Well chosen subjects. Well selected speakers and sponsors. Great location.


    Very well organized and amazing ThinkLinkers staff! Thank you.

    The Linde Group

    For me this event was very relevant! Being new in the Master Data World, it was really interesting to hear about all the different approaches within governance, change management, solutions and etc. Good and interesting speakers.


    A very relevant conference with many good speakers. The setting with the limited number of participants gave good opportunity to interact both with speakers and other participants

    Maersk Drilling

    It was a very informative and useful event for us! It was good to meet people in the same field but from other industries. Good to know that more people struggle with the same things as us.

    Pon Equipment and Pon Power

    Good topics, good in showing different perspectives of the MDM in different business environment

    Coca-Cola HBC

    The conference was very interesting and productive. The atmosphere was great thanks to limited number of the guests. I was able to meet specialists that helped me with my actual questions.

    Terumo Europe

    Very well organised event with a good mixture of talks and people. Great open and interactive atmosphere with like-minded people.


    As always great and of up most value. Fun & interesting. Great exchange opportunity.

    Sartorius Stedim Biotech

    Well organized and from a content perspective invaluable! I believe this event will prove to be one of the most powerful enablers for the discipline that is Master Data Management. It gave me so much great food for thought and important insights, especially for our emerging demands as a business.

    Chain IQ Group AG

    As always very well organized! Great location, very good presenters/presentations! Good networking - a lot of "take away


    A great event with real MDM experts sharing knowledge openly in a very well organized personal environment

    Camelot Management Consultants AG

    I have to say it was a really great event. I am used to big conferences but the MDM Thinklab is something special – good group dynamic and obviously well organized!

    INEOS Styrolution

    Thank you for the fantastic event - Master Data Marathon! Impossible becomes possible!


    Thanks for organizing the Master Data Marathon! The sessions they were very informative and useful!

    Swiss Re

    Overall this was a very worth while experience and delivered fantastically over a 24 hour period. It is the first of it’s kind that I have attended but won’t be my last. Congratulations to all involved on the delivery of a unique and exceptional Master Data Marathon.

    Shaw Communications